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Lissy Shortall
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Below I have some writing samples composed over the past year. Samples range from press releases, media advisories, brochures, fact sheets, backgrounders, features, creative briefs, pitches, critiques, and public service announcements.
Raleigh Denim Campaign
Research Paper: Gen Z's Feelings on Dating Apps
Pitch: Celebrities Love XXX & You Will Too!
Press Release: 1-800 FLOWERS
Brochure: Daily Harvest
Pitch: Board30 & Training Mate: Why You Should Try a HIIT Workout - Upgrade from Regular Cardio!
Fact Sheet: UpDog Kombucha
Backgrounder: UpDog Kombucha
Media Advisory: Elon Day
Feature Story: Daniel Rabinowitz
PSA /Backgrounder: National Domestic Violence Hotline
Creative Brief Sample: SPIN! Pizza & Bike MS
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