Squeeze Marketing
PR + Content Writer
Summer 2021 - Present
After two internship experiences, I reached out to Squeeze Marketing located in Charleston asking if they were looking for interns for the Summer of 2021. After the interview process I spent the Summer falling in love with Charleston and continued on with the company where I currently work as a PR + Content Writer. My work ranges from:
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Managing social media accounts across various social platforms in fields related to: holistic healing, hospitality, restaurants, real estate, finances, and information technology
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Create PR plans for clients to garner earned media through produced curated media lists, engaging pitches, effective press releases
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Curating relevant content that will increase engagement among followers
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Writing blog posts for various clients to increase SEO
coded{pr}
Summer Intern 2020
While COVID-19 turned my Summer internship experience into a remote learning environment, I was able to work for a PR company based in Los Angeles where my primary tasks included:
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Researching socially relevant trends for pitching media, media outlets, and contacts
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Writing creative press pitches
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Monitoring and reporting press coverage/clips
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Developing regular updates, agendas, and reports for clients
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Actively participating in strategizing VIP relationships to promote fashion and lifestyle brands
Below is a showcase of some of my work at coded{pr}.
*Note: Client names are censored
for legality purposes
Pitches
Pitches were one of the primary things I did throughout my internship at coded{pr}. Sent to many different media outlets, I creatively targeted messages for editors with the goal of being picked up for a feature story or spotlight.
Clippings
Here are a few examples of the many clippings I did throughout the course of my internship.
The majority of the coverage was found by daily searches through Cision as well as the UVPM and ad value.
After collecting clippings, the coverage was mailed to the client to show our PR efforts are working towards success.
Monthly Report
With consistent reporting of press coverage through clippings as shown above, this coverage is put into a document to show our clients how much earned ad revenue they received over the course of a month.
I created this portion of June's monthly report with one of our clients..
Organizing the sheet in this manner allowed our clients to see what media outlets are most actively interested in them, what topics are getting the most coverage, and what the average UVM and ad-value is.
Contact List Example
A large part of my daily work consisted of research of all kinds, whether it's finding social media influencers to promote clients, doing audits to find editors who could be interested in connecting with us, and overall adding more contacts and ensuring important information is organized and easily accessible.
In this example, I was tasked to find influencers for a skincare brand as well as its drugstore alternative brand,. The influencers were to be split fairly evenly between nano-influencers all the way through macro-influencers and celebrities, which can be observed in the first column that is color coated according to general follower count.
*Note: email is removed for privacy purposes
Primary Line
Drugstore Alternative
RLF Communications
Fall Intern 2020
After working for coded{pr} in the summer, I was hungry for more and knew that my Fall semester would inevitably be unique as a result of COVID-19. I applied for a local company, RLF Communications, and had the honor of learning more about traditional PR across a variety of industries. At RLF I:
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Created media lists for both national and local media
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Worked with a variety of industries such as higher education, restaurants, social justice, boating, law, & more
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Regularly created wrote media advisories, pitches, releases, reports, fact sheets, etc.
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Had opportunities for phone pitching
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Researched the most up to date information on the aforementioned industries
Below is a showcase of some of my work at RLF Communications.
